The FlexiBake Platform · Sales & Delivery

Online Ordering Portal for Food Manufacturers

Let your wholesale customers place and manage their own orders — with their products, their pricing, and their standing order schedules. Orders flow directly into production planning and route management.

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Customer self-service

ordering

Direct feed

to production planning

Customer-specific

pricing and catalogues

The Problem

Orders come in six different ways. You retype all of them. Phone calls, emails, texts, voicemails, faxes. Every order from every channel gets manually entered by someone who could be doing something else.

Without FlexiBake

Orders arrive by phone, email, text, and sometimes fax. Someone has to interpret and enter each one.
Customer calls to check their standing order. Someone has to look it up and read it back.
Pricing disputes because the customer thinks their price is different from what you invoiced
After-hours orders go to voicemail. They get entered in the morning — or they get missed.
Duplicate orders when a customer calls to make sure you got their email

With FlexiBake

Customers log in and place orders directly — their products, their negotiated pricing, their delivery schedule
Standing orders visible to the customer. They can see what's scheduled and request changes.
Pricing is what you set for that customer. No interpretation errors. No disputes.
Orders placed at midnight are in the system by midnight. No voicemail transcription.
Every order has a timestamp and confirmation. No duplicates.

Key Capabilities

What Online Ordering Portal does for your operation

Customer-Specific Catalogues & Pricing

Each customer sees only the products available to them, at the pricing you've negotiated. No product they can't order. No price they shouldn't see.

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Standing Order Visibility

Standing order customers log in and see their recurring order schedule. They can request modifications through the portal instead of calling your order desk. Changes route to your team for approval.

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Order-to-Production Connection

Orders placed through the portal enter FlexiBake exactly the same way as orders entered by your team — they appear in the order book, feed into production planning, and allocate to delivery routes.

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